2017 Promising for #GPS Technologies and Users
Global Positioning Systems (GPS) and the technology that makes them possible have revolutionized everything from logistics and shipping to exercise and personal monitoring. Few technologies have become as prevalent and dominant in our daily lives as GPS and its tracking capabilities.
Due to the versatile and constantly advancing tools offered by GPS, it has been utilized across multiple industries, including global logistics, delivery, defense and transportation. With the possibilities presented by GPS and its ability to pinpoint the location of any equipped device on earth, this modern technology is poised to continue its rapid growth well into 2017 and beyond.
In fact, according a recent report out of Dublin, Ireland, the market for GPS technology in the global military sector is expected to grow by at least 3.69 percent by 2020. Much of the growth in the military market is being attributed to the roll out of unmanned GPS controlled vehicles.
“With transforming war strategies, several countries are largely developing or procuring unmanned vehicles to be deployed in war zones,” notes the report. “These vehicles not only augment a country’s combat capabilities but also substitute a soldier’s direct involvement in a battleground, thus cutting down on casualties.”
Designed for sea, land and air use, unmanned vehicles are designed to perform on a daily basis, as well as perform specialized tasks with high levels of efficiency and precision. Built with high grade materials that can withstand hazardous chemicals and dangerous environments, these new machines are reducing the potential for harm that many soldiers are normally exposed to.=
Of course, GPS technology is also being used in non-militarized sectors as well. The retail sector is beginning to integrate geofencing into their business strategies to help foster a more personalized and tailored shopping experience.
Geofencing harnesses the power of GPS technology to mark out a virtual perimeter for a real world geographic area. When used as a marketing or advertising tool, this geofence is used to trigger a notification, advertisement or coupon on a consumer’s mobile device when they’ve entered the area bordered by the geofence
As U.K.-based PR and marketing specialist Alex Harbour recently pointed out that geofences provide the tools for brick and mortar stores to gain back some traction they lost in the now internet heavy market.
“You’ll be able to see how frequently a customer visits your shop,” she said. “This will enable you to reward regular shoppers, carry out win-back campaigns for shoppers that haven’t visited in a while, and target first time visitors with first time buyer discounts or rewards, to maximize conversions from every type of customer.
Whether it is unmanned military vehicles or wireless fences that entice customers, GPS technology is presenting a host of unique ways to make businesses more efficient, cost effective and interactive. Integrating GPS into an existing business model is becoming a necessity for those who want to remain relevant as industries become more technologically advanced.
Companies like AirIQ, which was founded by Canadian business executive and entrepreneur Don Simmonds, are helping businesses assimilate GPS tools and capabilities into their existing logistics grid, while also helping new businesses build a robust GPS facilitated network. When Don Simmonds established AirIQ in 1997, the company specialized in wireless asset management on a much smaller scale than they offer today.
However, thanks to advances with the smart devices and Internet of Things, AirIQ, as well as the other businesses that offer GPS solutions, have been able to grow their businesses, which has attributed to overall sector growth.
For 2017, the tracking, monitoring and location services GPS technology offers will continue to saturate a variety of industries in an effort to enhance interactivity and efficiency. GPS tools will play a crucial role in the prolonged introduction of driverless vehicles, which are slated to hit the streets through ride share programs like Uber and Lyft.