The group, Sleeping Giants, has been the driving force behind a boycott against Breitbart, costing the website an estimated 90 percent of their advertisers. The group is now targeting West’s partnership with Adidas, over controversial remarks the rapper made about slavery.
Sleeping Giants is now publicly pressuring Adidas to revisit their partnership with West to sell his shoe brand, Yeezy, as a result of his comments, which came days after he expressed his support for President Donald Trump and conservative activist Candace Owens. Adidas should part ways with the rapper, Sleeping Giants implied on Tuesday. “Pretty wild that @adidas is still going to pump out Yeezys after this,” the group wrote on Twitter. “Athletes have lost their endorsements for far less than saying that slavery was a ‘choice.’”
Adidas CEO Kasper Rorsted declined to criticize West in an interview with Bloomberg on Thursday, prompting Sleeping Giants to step up their pressure on the company.
“This feels pretty out of step coming from @adidas,” Sleeping Giants wrote on Twitter, tagging Adidas’s handle to make sure the athletic apparel company got the message.
“For a company who owes a large part of its success to the Black community, this answer needs to be better than talking about sales numbers. It’s going to be very hard for them to avoid this topic when marketing Yeezys.”
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