Apple Picks Goldman Sachs to Issue Reward Credit Card

Apple Picks Goldman Sachs to Issue Reward Credit CardApple Picks Goldman Sachs to Issue Reward Credit Card
The inside of the Apple Inc. store is seen before the grand opening in the Westfield Corp. World Trade Center retail complex in New York, U.S., on Tuesday, Aug. 16, 2016. Apple’s seventh Manhattan retail location, and its tenth across the boroughs of New York, occupies two levels of the WTC Transportation hub inside the “Oculus” shopping area. Photographer Photographer: David Williams

Goldman Sachs Group Inc. will issue Apple Inc.’s new co-brand credit card, according to a person familiar with the matter, as the investment bank deepens its push into consumer finance.

Goldman Sachs’s arrangement with Apple would replace the technology giant’s previous deal with Barclays Plc, the person said, asking not to be identified discussing internal plans. The two companies are still formulating the product, the person said.

Spokesmen for Goldman Sachs, Apple and Barclays declined to comment. The Wall Street Journal reported on the new partnership earlier Thursday, saying a card could be released next year.

Goldman Sachs is planning a deeper foray into the world of co-brand credit cards, a space that’s become increasingly competitive as banks ratchet up rewards to win business with retailers. The firm has been expanding into consumer finance through its new unit Marcus, an effort led by Harit Talwar, the former head of Discover Financial Services’ U.S. card business.

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Barclays currently offers cardholders three points for every dollar spent on Apple products, two points per dollar spent at restaurants and one point per dollar spent on all other purchases. For purchases over $999, Barclays also offers 18 months of interest-free financing.

Goldman Sachs has recently hired Scott Young and Anand Sivadasan, who had previously negotiated co-brand credit-card partnerships for Citigroup Inc., and Shailesh Mendonca, a digital marketing executive from Capital One Financial Corp.

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