Google has continued its slow and steady China strategy after it launched Files Go, a files management service for Android devices. The app launched to global markets last year but today it landed in China via four third-party app stores.
Named ‘Google 文件极客’ in China, the app helps users keep within the storage limits of their device by suggesting files to delete if they need to free up space. It also includes feature for finding files and sharing them to local devices without an internet connection. Like a solid internet connection, keeping enough free space on a device is critical to it running efficiently and quickly which is Files Go aims to help.
Files Go was designed for India, where budget Android phones are mainstream, but interest in the app was so widespread that it was later launched worldwide. Indeed, the U.S. is now the third-largest market for the app, Josh Woodward, a product manager within Google’s ‘Next Billion’ team, told TechCrunch in an interview.
Given that global demand, bringing the app to China, where Google is testing out new strategies, makes plenty of sense. The launch also allows Google to work with third-party app stores for distribution since the Google Play Store is banned in China. It selected Tencent, Xiaomi, Huawei and Baidu and the experience is sure to help Google figure out the lay of the land.
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