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IHOP temporarily changes name to IHOb for new burger push

IHOP, a Dine Brands Global Inc. brand, revealed on Monday that the “b” in the IHOb name change stands for “burgers,” a temporary change to promote the company’s Ultimate Steakburgers. The Ultimate Steakburgers are available starting today and include the Mushroom & Swiss, and Mega Monster, made with two patties, American and white cheddar cheeses, lettuce, tomato, red onion, pickles and signature sauce. The burgers come with unlimited fries and a drink starting at $6.99 at participating locations. IHOP teased the name change on Twitter last week. Dine Brands Global brands also includes Applebee’s. Dine Brands stock is up 1.5% in premarket trading, and up 28.8% for the year so far, while the S&P 500 index is up 4% for 2018 to date.

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