Move Over Matcha and Moringa: Argentine Yerba Mate Is the Next Super-Beverage You’ve All Been Waiting For

move over matcha and moringa argentine yerba mate is the next super beverage youve all been waiting for
Move Over Matcha and Moringa: Argentine Yerba Mate Is the Next Super-Beverage You've All Been Waiting For

NEW YORK, June 28, 2018 /PRNewswire/ — Argentine Yerba Mate, a tea-like drink known for its powerful antioxidants and high caffeine content, will be featured at this year’s Summer Fancy Food Show in New York City at the Jacob Javits Center from June 30 to July 2. The super-beverage is gaining popularity nationwide as Americans increasingly demand functional foods and beverages.

Argentine Yerba Mate’s nutrient profile features essential vitamins including B vitamins, vitamin C and potassium. Yerba Mate also contains chlorogenic acid, a compound that has been proven to accelerate the body’s use of stored fat – a critical process for those looking to shed some pounds.

“Yerba Mate’s health benefits are unrivaled – we know its powerful antioxidants capacity to be higher than that of green tea and also has similar caffeine amounts as coffee,” said Keri Glassman, MS, RD, CDN. Glassman continues, “Drinking Yerba Mate in the morning provides you with a mental boost and the relaxing sensation of mindful tea sipping. It’s the perfect coffee swap!”

Available nationwide in specialty tea stores, select Whole Foods Markets and on, Argentine Yerba Mate can be consumed in a variety of fun and easy-to-make ways. Traditionally it is sipped from a gourd and bombilla, but chefs and influencers in the US are starting to use Yerba Mate in food and beverage recipes such as Iced Argentine Yerba Mate Cashew Latte and Argentine Yerba Mate Horchata.

Those looking to enjoy the benefits of Yerba Mate are encouraged to seek out brands and products authentically from Argentina where the growing conditions for the yerba mate plant are exceptionally well suited for making the best products. The country’s specific aging and drying process also provides the richest flavor and best texture.

Argentine Yerba Mate will be showcased at the 2018 Summer Fancy Food Show at booth #4415. For more Argentine Yerba Mate inspiration and recipes, visit and follow along the #YesToYerbaMate conversation on Facebook and Instagram.

About National Institution of Argentine Yerba Mate    

The National Institution of Argentine Yerba Mate is a national organization focused on promoting awareness for Argentine Yerba Mate and its growers. The Institution’s vision is to bring Argentina’s love for Yerba Mate to the world. It was designed to increase awareness and interest in the leaves of the Yerba Mate tree, which are native to the Misiones and Corrientes Province of Argentina. Originally championed by the Guarani, an ancient people indigenous to the South American rainforests, the history of Yerba Mate can be traced back many centuries and today the delicious and versatile drink continues to be enjoyed across the globe, with Argentina as the world’s leading producer.

SOURCE National Institution of Argentine Yerba Mate

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