“We pride ourselves in being recognized as the brand that thinks of every last detail,” says ROKA CEO and Co-founder Rob Canales. “It’s our mission to redefine the standard, and we created these new styles to outperform the competition in weight, fit, retention, and optical coatings. We didn’t cut corners or add unnecessary marketing gimmicks — instead we looked to our riders’ real needs and feedback. Then we attacked every performance gain and dramatic improvement we could make and ran with it.”
Each style features multiple configurations, so athletes can optimize their fit, maximize field of vision, and lock down protection from the elements. These new styles are the first to feature ROKA’s new C3™ optics –– engineered for optimal clarity, contrast, and color. C3™ premium, ultralight nylon lenses feature the best hydrophobic, oleophobic, anti-scratch, anti-fog, and anti-reflective coatings available. They are engineered to the highest quality standards in the industry and purpose built for the demands of ROKA’s global athletes.
The CP series is designed to be the ultimate, ultralight full frame armor for athletes seeking complete protection in the lightest package possible. The GP series, including GP-1 and GP-1x, is designed for ventilation and extreme anti-fog protection in adverse conditions, over rough terrain. The GP series features a lower rim for added security and protection from anything the ground can throw at you. With an unrestricted forward field of view and its open-air ventilation, the GP line is ideal for athletes facing extreme conditions in all walks of sport. From cycling to snow to sand and water, these new styles offer the most demanding athletes the best fit, function, and field of view in the industry.
“From the first time I slipped on ROKA’s Advanced Performance eyewear, I knew they’d engineered something superior to anything else on the market,” says Tour de France stage winner Dan Martin. “The new styles have taken the world’s best performance optics to a new level, and it gives me the option to customize my eyewear choice based on the demands of each day.”
SOURCE ROKA Sports Inc.
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