If it sounds crazy, that’s because it is. The mostly right-wing conspiracy theory makes a series of mind-blowing allegations that include Democrat-run centers for pedophiles and Satanic cults. The theory first appeared on various online message boards like “8Chan,” where followers shared “bread crumbs” — clues — about the dark and powerful forces that supposedly run their country.
It would be tempting to dismiss those who believe such bizarre ideas as mentally ill. But in reality, conspiracy beliefs such as Qanon are neither pathological nor novel.
It would be tempting to dismiss those who believe such bizarre ideas as mentally ill. But in reality, conspiracy beliefs such as Qanon are neither pathological nor novel. Putting aside the fact that some conspiracy theories turn out to be true (e.g., Watergate is arguably an example of a real conspiracy), even fact-free conspiracy theories can be followed by people who otherwise behave relatively normally.
Widespread support for conspiracy theories is also not simply a symptom of our modern digital society. In the dark ages, witch hunts were based on the belief that young women gathered in the woods to conspire with the devil, and many traditional societies still accuse enemy tribes of sorcery to harm or control them. The fear that evil forces conspire to hurt good people is deeply rooted in the human psyche.
I have studied the psychological motivators of conspiracy beliefs for many years. Based on my research, I believe there are three main reasons why people believe in theories like Qanon. First, accepting one conspiracy theory as true makes it much easier to believe in other theories. Studies from the mid-1990s found that the single best predictor of conspiracy thinking is the belief in a different conspiracy theory.
In a recent study conducted by myself, Karen Douglas and Clara De Inocencio, we further investigated why this could be the case. Our conclusion? Conspiracy theories reinforce a belief that nothing in the world happens through coincidence. This refusal to recognize the role of chance leads people to develop a worldview in which hostile and secret conspiracies permeate all layers of society.
Feelings of anxiety and uncertainty also help fuel conspiracy theories. Such emotions function as a psychological warning signal, leading people to try and make sense of societal events that frighten them. This helps to explain the widespread (and ongoing) speculation that followed impactful events such as 9/11or the assassination of President John F. Kennedy. Together with Nils Jostmann and Michele Acker, we found that feelings of uncertainty, coupled with the feeling that your life is not fully in your control anymore, increases conspiracy thinking. Studies by others researchers confirm that emotions reflecting uncertainty — such as fear or worry — can increase conspiracy beliefs.
Ironically, however, conspiracy theories do little to reduce these negative feelings. On the contrary, conspiracy theories only exacerbate feelings of anxiety, laying the foundations for further theorizing.
Feelings of anxiety and uncertainty also help fuel conspiracy theories. Such emotions function as a psychological warning signal, leading people to try and make sense of societal events that frighten them.
Human brains are hard-wired to protect their own group against competing groups, and therefore more easily attribute the actions of competing groups to conspiracies. One of our most recent studies found members of ethnic minority groups facing actual discrimination by a majority group are relatively susceptible to conspiracies: “Feelings of deprivation lead marginalized minority members to perceive the social and political system as rigged, stimulating belief in both identity-relevant and irrelevant conspiracy theories.”
Not surprisingly, political communities operate in much the same way. Studies by a group of political scientists revealed that Republicans are more likely to believe governmental conspiracy theories when a Democrat is president, while Democrats are more likely to believe governmental conspiracy theories when a Republican is president. Qanon is a more extreme example of a fairly consistent pattern: It has flourished among members of the fringe political right, and it selectively portrays prominent liberal figures as exceptionally immoral and dangerous.
To some extent, we may all occasionally perceive a conspiracy where there is none. But this makes it even more important to take this phenomenon seriously. Conspiracies can have real consequences — the2016 Pizzagate incident illuminates the dangers of believing in unsubstantiated online claims, even when they seem bizarrely implausible. In this case, the rumor circulating was that prominent Democrats, including Hillary Clinton, were running a child-sex ring out of a Washington D.C. pizzeria.
Going forward, helping citizens distinguish fact from fiction is going to be an increasingly important challenge. Debunking conspiracy theories when and where they appear is helpful, but it cannot just be the media or the political leadership who are providing this information. We have to understand the psychological triggers and motivations if we want to mitigate the influence and potential dangers of this kind of thinking. Because the truth is that conspiracy theories will always thrive when people feel like they are not in control of their lives, and when significant tension exists between societal subgroups.
Jan-Willem van Prooijen is an associate professor in the Department of Experimental and Applied Psychology at VU Amsterdam, and a senior researcher at the Netherlands Institute for the Study of Crime and Law Enforcement (NSCR).
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