Kobe Bryant probably won’t be hurting for money anytime soon.
Roughly four years ago, the five-time NBA champion invested in BodyArmor, a sports drink startup intended to rival the likes of Gatorade and Vitamin Water. Fast forward four years later and Bryant seems to have struck gold.
Kobe reportedly put in about $6 million in March of 2014 — roughly 10% of the company. Now, he’s the fourth largest investor in the company that brands itself as the “healthier Gatorade,” and sitting on stacks of cash.
“Bryant is now the fourth-largest investor in the brand, marketed as a healthier competitor to Gatorade, behind the brand’s co-founder Mike Repole, Coca-Cola and Keurig Dr. Pepper,” ESPN’s Darren Rovell writes. “When Bryant invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.”
BodyArmor markets its product heavily using other pro athletes, including James Harden, Richard Sherman, UFC fighter Cody Garbrandt, and PGA champ Dustin Johnson.
It’s not every day that Coca-Cola invests this heavily in a product. The last investment of this magnitude was back in 2000 when Pepsi Co. acquired Quaker Oats for $13.4 billion in stock.
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