How 3 New iPhones Fit Perfectly in Apple's Booming Ecosystem

Ryan McQueeney recaps the recent rumors surrounding Apple’s next iPhone announcement and explains why three new flagship smartphones might fit perfectly in the technology behemoth’s modern ecosystem.

On today’s episode of the Tech Talk Tuesday podcast, Ryan McQueeney recaps the recent rumors surrounding Apple’s next iPhone announcement and explains why three new flagship smartphones might fit perfectly in the technology behemoth’s modern ecosystem.

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According to a report from Bloomberg published yesterday, Apple AAPL is set to unveil three new iPhones during an annual event in early September. These devices will all reportedly work from the iPhone X framework, with some within the company describing the launch as an “S year,” according to Bloomberg.

The report also indicated the sizes of these phones, with one apparently keeping the 5.8 inch display of the X and another offering a 6.5 inch display, which would be the largest ever screen on an iPhone. Bloomberg also said that Apple would reveal a more affordable model with a 6.1-inch display.

While excitement over the reveal will likely be muted in comparison to the massive step forward that was the iPhone X, these rumored smartphones are a logical progression for Apple as it continues to grow and groom its device and services ecosystem.

Apple is no longer interested in attracting brand new customers; instead, it wants to guarantee iPhone-for-life users by delivering a consistent slew of phones, all while developing accessory-like products and services—like the Apple Watch, AirPods, and Apple Music—which use the iPhone as their foundation.

The Cupertino, California-based technology pioneer has also gradually raised the average selling price for its flagship line of smartphones, meaning that it makes more money per unit and can cash in on loyal fans who frequently upgrade.

As Ryan explains on today’s episode, this makes sense considering where Apple is as a company right now. The consumer electronics king just touched the historic $1 trillion market cap threshold, and its iPhone sales have been stuck in the 0% to 5% growth band for years. This type of plateau demands a new perspective.

So what you should investors know about the new iPhones? Which other business segments have been key catalysts for Apple recently? Check out the show to hear Ryan’s answers to these questions, and many more!

As a reminder, if you feel that we missed something, or if you want us to cover a different story, shoot us an email at Make sure to check out all of our other audio content at, and remember to subscribe and leave us a rating!

As always, thanks for listening to the Zacks Tech Talk Tuesday Podcast; we will see you next time!

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