Jason Whitlock: Nike’s Kaepernick Ads Like ESPN Awarding Caitlyn Jenner Most Courageous Person Award

Jason Whitlock: Nike’s Kaepernick Ads Like ESPN Awarding Caitlyn Jenner Most Courageous Person Award

Fox Sports analyst Jason Whitlock attacked Nike on “Tucker Carlson Tonight” for their new Colin Kaepernick ads, comparing it to ESPN awarding Caitlyn Jenner the Arthur Ashe Courage Award.

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“It’s a P.R. Stunt that I think it’s going to blow up and backfire in their face. No different — this reminds me of ESPN naming Caitlyn Jenner the most courageous person in America, because she had a sex change operation,” Whitlock said. “I think this is cut from that same cloth and how doing that labeled ESPN as ‘PC’ and ‘out of touch with middle America.’ I think this play with Colin Kaepernick is going to backfire on Nike.” (RELATED: Exclusive: Trump Critical, But Says Nike’s Kaepernick Deal ‘Is What This Country Is All About’)

“What you’re saying is this is a company that could be attacked on legitimate grounds by critics and on the left for exploiting workers, for being bad for the world, but to avoid being attacked they pay a kind of an indulgence, a tax to the church at PC by making Colin Kaepernick even richer and they don’t get criticized. Is that what you are saying?” Carlson asked.

“Without question. And I think that this was really a harebrained idea and scheme. It’s a sign of desperation. It’s going blow up in their face. It is bad business. And I get it. For a business to move into something this polarizing with sports fans is just crazy to me when Nike has made so much money,” Whitlock continued. (RELATED: Athletes Celebrate Nike’s Campaign Featuring Colin Kaepernick)

Kaepernick created a national stir when he decided to sit out the national anthem — later choosing to kneel — back in 2016. Others followed suit, but he was the first one to do it and the league has since altered their policy to try and end kneeling.

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