Walmart U.S. Strategies and Shoppers Report 2018 featuring Amazon, BJ’s Wholesale Club, Costco, Kmart, Kroger, Moneygram, Ol’ Roy, Petco, PetSmart, Sam’s Club & Target

walmart u s strategies and shoppers report  featuring amazon bjs wholesale club costco kmart kroger moneygram ol roy petco petsmart sams club target
Walmart U.S. Strategies and Shoppers Report 2018 featuring Amazon, BJ's Wholesale Club, Costco, Kmart, Kroger, Moneygram, Ol' Roy, Petco, PetSmart, Sam's Club & Target

DUBLIN, Sept. 4, 2018 /PRNewswire/ —

The “Walmart U.S. Strategies and Shoppers” report has been added to’s offering.

Changes brought about by rapidly evolving technology and internet innovation left traditional brick-and-mortar retailers breathless as they struggled to keep pace with internet-based competition. Even while the pace of change quickened, a growing number of retailers emerged to lead the industry into the realm of omnichannel retail. Walmart Inc. is one such example. The largest retailer in the world is executing on a mixture of traditional strengths and new strategies that suggest it will continue to exert enormous influence on the industry for some time to come.

Owing to its size and scale, Walmart’s actions have far-reaching consequences for virtually every major retail category. Walmart U.S. Strategies and Shoppers gives industry participants needed insight into the nation’s largest retailer’s strengths, weaknesses, and related initiatives (inclusive of Walmart U.S. and Sam’s Club) from four contextual angles:

  • the broader retail market,
  • the financial products and services market
  • the groceries and consumables market,
  • and the pet products and supplies market.

From each angle, the report focuses on omnichannel (online, in-store, and aggregated) consumer purchasing trends over time and includes analysis of pertinent strategies (such as click-and-collect, the click-and-collect connection to in-store purchasing, dynamic pricing, and subscription services). Topic-specific Walmart metrics are compared against its competitors.

Among added-value content, the report:

  • Analyzes demographics by designated market area, metropolitan area, and county size.
  • Provides an internet-only and omnichannel e-commerce forecast, as well as an Amazon e-commerce share forecast.
  • Assesses online and mobile purchasing trends, demographic shifts in purchasing, and shifts in in-store purchasing by retail category over time.
  • Includes a market size and forecast for Walmart’s click-and-collect grocery sales.
  • Identifies the factors grocery purchasers deem important when choosing one in-store grocery provider over another or one online-only grocery provider over another.
  • Assesses Walmart financial services and product initiatives and trends, the contributions of major partners, and the impact these services and products have on overall sales and sales traffic.
  • Identifies the factors pet products/supplies purchasers deem important to choosing one pet products/supplies provider over another, with comparative analysis of Walmart users vs. those who use other major retailers.

Key Topics Covered:

Section A

Chapter 1: Executive Summary


Retailer Omni-Channel Sales And Usage Trends

Walmart U.S. Trends And Innovation

Sam’s Club Trends And Innovation

Major Retailers: Competitive Analysis

Chapter 2: Walmart Inc.

Chapter 3: Retailer Omni-Channel Sales And Usage Trends

Internet-Only Vs. Omni-Channel E-Commerce Sales Growth

Amazon Share Of E-Commerce Sales Over Time

More Consumers Purchasing Online And Making More Purchases Online

Online Purchasing Habits Of Younger Adults Help Foretell The Future

Home Delivery Rules The Roost

Leading Click-And-Collect Retailers

Subscription Services Take Hold

Demographic Analysis

Chapter 4: Walmart U.S.

Walmart U.S.

Performance Trends

Largest Retailer By Sales . . . Until 2022?

Walmart U.S. E-Commerce Sales Versus The Competition

Walmart U.S. E-Commerce Forecast

Walmart Products And Services

Grocery, Heath And Wellness, General Merchandise

Omni-Channel Walmart Purchases, By Retail Category

In-Store Services Usage, By Type

In-Store Services Usage: Influence On Other Purchases

Walmart Trends And Innovation

Private Label: A Shifting Strategy

Health And Wellness: On The Cusp Of A Growth Curve?

Store Formats: Steroids And Stealth

Chapter 5: Sam’s Club

Retailer Overview

Sam’s Club

Performance Trends

Sam’s Club Versus Club Store Competitors

Omni-Channel Product Purchases, By Retail Category

In-Store Services Usage

Omni-Channel Innovation

Chapter 6: Major Retailers: Competitive Analysis

Usage And Usage Frequency Trends

Usage Trends

Omni-Channel Purchasing Trends

In-Store And/Or Online Purchasing

In-Store Purchasing, By Retailer And Retail Category

Major Retailers: Cross-Usage Of Amazon And Walmart Over Time

Walmart And Sam’s Club Vs. Major Retailers, By Demographic

Walmart And Sam’s Club Vs. Major Retailers: Top Designated Market Areas, Metropolitan Areas & County Size

Following The Online Purchaser

Online Purchasers Tend To Have Higher Incomes, But The Gap Is Closing

2015 Vs. 2018: Amazon, Target, And Walmart Online Purchasers, By Hh Income

Section B

Chapter 1: Executive Summary


Report Scope

Report Summary

Chapter 2: Walmart Financial Services

Financial Services Offerings In Context

Financial Services: The Components

Chapter 3: The Walmart Financial Services User

Other Demographics

Chapter 4: Walmart And Payment Cards

Walmart And Sam’s Club

Prepaid Cards

Chapter 5: Walmart And Mobile Technology

Online And Mobile Checkout Options Galore

Chapter 6: Walmart And Other Financial Services

Domestic And International Money Transfers

Tax Services

Section C


Report Summary

Chapter 2: The Walmart And Sam’s Club Grocery Business

Walmart U.S. Performance Trends

Sam’s Club

Sam’s Club Versus Club Store Competitors

Product Trends

Private Label

Walmart U.S.

Great Value And Sam’s Choice: Demographic Analysis

Sam’s Club

Member’s Mark: Demographic Analysis

Omni-Channel Initiatives

Growing Assortment

Stand-Alone Retailer Brands

Going Premium

Online Grocery

Walmart Click-And-Collect Expansion

Walmart Click-And-Collect Grocery Market Size And Forecast

Chapter 3: The Walmart And Sam’s Club Grocery Shopper

Top Food Retail Chains: Demographic Changes Over Time

Household Income A Strong Differentiator

Walmart Purchaser Demographics: Online Vs. In-Store

Chapter 4: Why Consumers Choose Walmart

Factors Most Important To Choosing In-Store Grocery Provider

Factors Most Important To Choosing In-Store Grocery Provider, By Retailer

Price Factors

Convenience Factors

Brand/Selection Factors

Factors Most Important To Choosing Online Grocery Provider

Factors Most Important To Choosing Online Grocery Provider, By Retailer

Clear-Cut Differences Between The Walmart And Amazon Online Grocery Purchasers

Chapter 5: Retail Channel Competition

Grocery Purchasing Trends, By Major Supermarket Chain

Top 20 Food Retail/Supermarket Chains

Key Competitors: Usage Frequency Trends

Key Competitors: Cross-Usage Trends

County Size

Chapter 6: Multi-Channel Grocery Purchasing

Grocery Purchases, By Major Retailer

In-Store Grocery Purchases, By Major Retailer

Online Grocery Purchases, By Major Retailer

Online Food/Grocery Ordering Usage Trends

Online Grocery Delivery Players

Omni-Channel Grocery Shopping Analysis

Weekly Grocery Spending And Hh Income

Gender, Age, And Number Of Children In Home

County Size

Major Supermarket/Food Retail Chains: In-Store Versus Online Customers

Section D

Chapter 1: Executive Summary


Walmart And Pet Medications

Chapter 2: Walmart As Pet Market Competitor

Walmart Overview

Pet Industry Context

Pet Product Sales By Channel

Walmart Leads In Pet Product Sales

Sam’s Club Pet Product Sales

Walmart Share Of Pet Product Shoppers

Walmart And Pet Medications

Chapter 3: The Walmart Pet Products Shopper

Shopper Overview

Customer Base And Pet Ownership Patterns

Customers Are Buying More Pet Products At Walmart

The Pet Parenting Factor

Price Factors

Convenience Factors

Brand And Selection Factors

Role Of Private Label

The Story Of Ol’ Roy

Staff And In-Store Service Factors

Chapter 4: Retail, Internet, And Omnichannel

Retail Store Competition

Channels Trends

Channel Loyalty Is Slipping

Cross-Retailer Shopping Patterns For Walmart Pet Product Shoppers

In-Store Purchasing Analysis

Pet Product Purchasing In-Store, Online, And Both

Online Purchasing Analysis

Online Ordering Factors

Walmart Omnichannel Pattern Suggests Online Pet Products Traction

Role Of Subscriptions/Auto-Ship


Chapter 5: Growth Of Retailer Pet Services

Services As Omnichannel Advantage

Services Key To Competing With Internet

In-Store Pharmacies And Pet Medications

Companies Mentioned

  • Amazon
  • BJ’s Wholesale Club
  • Costco
  • Kmart
  • Kroger
  • Moneygram
  • Ol’ Roy
  • Petco
  • PetSmart
  • Sam’s Club
  • Target
  • Walmart

For more information about this report visit

Media Contact:

Laura Wood, Senior Manager  

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SOURCE Research and Markets

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