Gwyneth Paltrow’s Goop to Pay $145K Over Vaginal Eggs

Gwyneth Paltrow's Goop to Pay $145K Over Vaginal Eggs

(Newser) – If you don’t buy the idea that inserting an egg-shaped stone into your vagina can do wonders for your health and hormones, well, neither did 10 California counties. They’re part of the state’s Food, Drug and Medical Device Task Force, and they banded together to sue the Gwyneth Paltrow-led Goop, reports the Mercury News. They alleged the $66 Jade Egg and $55 Rose Quartz Egg, as well as a third female sexual health-related product pushed by the company, promised health benefits that weren’t backed up by science. Goop will settle the suit for $145,000, CBS San Francisco reports. A rep for Goop emphasized that the issue wasn’t the products, and that the settlement only related to the advertising claims, which Goop still holds are true.

“While Goop believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably,” Goop said in a statement, which noted it hasn’t fielded complaints from customers. You can judge for yourself: The eggs remain available online. Californians who purchased one or the Inner Judge Flower Essence Blend between Jan. 12 and Aug. 31, 2017, can receive a refund by calling 844-WTF-GOOP or emailing The Guardian reports that during those months, Goop’s website touted the eggs’ ability to balance hormones, prevent uterine prolapse, regulate menstrual cycles, and increase bladder control. Now it describes them as “used by women to increase sexual energy and pleasure.”

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