How America’s obsession with pets helped create a $72-billion-a-year industry

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Cute puppies. Kittens. Instagram dogs. Pet supplements, a smart cat litter box and specialty veterinary practices. Americans are spending more and more on their pets. U.S. pet spending hit $72 billion in 2018, an increase of more than $3 billion from the prior year. And with pet ownership on the rise, the industry could grow into an even bigger business. Here’s how America’s love for pets turned into big business.

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