Women viewed as more trustworthy when wearing makeup — and receive larger money transfers in an economic game
Women viewed as more trustworthy when wearing makeup — and receive larger money transfers in an economic game

People who are physically attractive tend to viewed as more competent and earn higher salaries than their less attractive counterparts — a phenomenon known as the “beauty premium.” New research published in the Journal of Economic Psychologyprovides evidence that the use of makeup can be used by women to gain access to the payoffs that are associated with this premium.“Most of the discussion about the beauty premium has been based on the notion that physical attractiveness and its potential benefits are relatively fixed in magnitude,” explained study author Angela Cristiane Santos Póvoa of the…

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