Why Spotify’s Joe Rogan Exclusivity Is Such a Big Deal

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Regardless of how you feel about Joe Rogan, one simple fact is indisputable: The comedian-turned-podcaster has a massive audience. Spotify has spent the past year fleshing out its podcasting strategy, challenging Apple’s (NASDAQ: AAPL) long-standing dominance in podcast distribution. Part of that initiative entails securing original content for the platform, and in no uncertain terms JRE will become the biggest exclusive podcast for Spotify’s audio-streaming platform.


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