How a Pepsi Scheme Sparked Riots, Lawsuits, and Death

How a Pepsi Scheme Sparked Riots, Lawsuits, and DeathTalk about a marketing stunt gone wrong: Pepsi ran a bottle-cap lottery in the Philippines back in the 1990s that turned into such a nightmare that riots broke out, lawsuits were filed, and five people got killed, Bloomberg reports. On the face of it, Pepsi made a simple mistake by…


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HEDGE accordingly