Japanese dining chain curries favour with Indian market
Japanese dining chain curries favour with Indian market

One of Japan’s most popular restaurant chains is embarking on what could become one of the all-time crowning achievements of salesmanship — selling curry to India.Coco Ichibanya has more than 1,400 locations worldwide but its owners are eager to find a foothold in the world’s second-biggest nation, and favour among a middle class with a growing appetite for international food.But it remains to be seen whether its own signature curry dish — a distinctive, thick brown sauce and sticky white rice — can lure diners accustomed to local varieties honed over thousands of years.”We are not here to …

Read More

HEDGE accordingly