Apple envisioned its fitness service long before work-from-home, executives say

The Fitness+ service is Apple’s first subscription geared to make money directly from the sensor-packed device it has been selling since 2014. The service, which Apple said will be available by the end of the year, has new workouts each week filmed by a team of trainers in a purpose-built studio in Los Angles and focuses on exercises that require little or no gym equipment, using Apple Watch sensors to track progress. Many analysts viewed the service, which was announced on Tuesday, as well timed for a work-from-home world.


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