Teetotallers emerge from the shadows in hard-drinking Japan
Teetotallers emerge from the shadows in hard-drinking Japan

At a trendy Tokyo cocktail bar, customers sip brightly coloured beverages with sophisticated flavour profiles, designed for a small but growing market in hard-drinking Japan: teetotallers.At “0%”, all the cocktails are non-alcoholic, but the bar is still something of an anomaly in Japan, where drinking is popular and considered an important part of business culture.With alcohol as a lubricant, the formality that can govern the Japanese workplace slips away, and drinking — often heavily — with colleagues is seen as important to career advancement for some.There’s even a word for drinking with…

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