Coke dropping half its drink brands
Coke dropping half its drink brands

Coca-Cola on Thursday said it is dropping half its drink brands, most of them sold outside the United States.All told, the 200 brands slated to be discontinued account for only about 1% of the company’s profits. They consume too much attention and resources, Coke leaders said.Meanwhile, the Atlanta-based beverage giant reported continued financial pain from the pandemic. The company’s chief executive said that’s easing, but warned “the world is in a fragile state.”Coca-Cola previously announced eliminations of Tab, the company’s first diet soda, as well as Zico coconut water, Odwalla juices, C…

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