Overcoming pandemic, the IPL way | Daily FT
Overcoming pandemic, the IPL way | Daily FT

IPL 2020 is an example of how a business could adapt in challenging timesCOVID-19 doesn’t spare anyone, they say – irrespective of one’s status. Sports had to take a severe beating this year due to it. The summer Olympics had to be postponed. The Wimbledon was cancelled. However, there’s one thing COVID-19 cannot beat: money and power, as the 13th edition of the India Premier League (IPL) currently taking place in United Arab Emirates (UAE) shows.India is the financial superpower of the cricket world; 80% of the annual revenue of the International Cricket Council comes from India. The IPL, run…

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HEDGE accordingly