McDonald's launching meatless 'McPlant' burger
McDonald's launching meatless 'McPlant' burger

New York (AFP) – Fast food giant McDonald’s on Monday announced it was launching a new plant-based burger named the “McPlant” to cater to the growing number of people who do not eat meat.The brand had fallen behind in the niche market to rival Burger King, which was the first to launch a vegetarian version of its iconic “Whopper” burger in April 2019 in the United States.Other chains like Dunkin’ or Starbucks have also dipped their toes in the growing plant-based market, as consumers become more aware their health, the impact of livestock farming on the environment and animal rights.McDonald’s…

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