Can the iPhone 12 Drive a Rebound for Apple in China?

China was a soft spot in Apple’s (NASDAQ: AAPL) fiscal fourth-quarter earnings release last month: The company posted a 29% drop in sales in its Greater China segment. Apple’s iPhone launch timeline was pushed back this year due supply chain complications related to the COVID-19 pandemic, and that weighed on results. CEO Tim Cook said, “Greater China is the region that was most heavily impacted by the absence of the new iPhones during the September quarter.”


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