Analysis: A sobering strategy for pandemic times - Japan brewers bank on alcohol-free beer boom

By Ritsuko Ando TOKYO (Reuters), – His social life severely curtailed by the coronavirus pandemic, Tadasu Masuda found himself embracing the opportunity to take what in Japan are known as “liver rest days” and try out a range of alcohol-free beer brands. They tasted much better than he expected, and while Masuda is not giving up on regular beer, he’s now committed to the occasional break. “I want to keep drinking these and make sure my liver gets days off,” said the civil servant who lives in Kobe, western Japan, adding that he has become more health conscious since recently entering middle ag…

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