(Bloomberg) — Walt Disney Co. Chief Executive Officer Bob Iger resigned from Apple Inc.’s board, a sign of increased competition between the entertainment and technology giants.Apple said in a Friday regulatory filing that Iger quit on Tuesday. He had served as a director since 2011 and was a friend of Steve Jobs. The Apple co-founder was also a Disney board member until he died in 2011. The duo appeared on stage more than a decade ago to announce an iTunes partnership.The relationship between the two companies became more fraught after Apple expanded into original TV shows and movies, making the Cupertino, California-based company a potent new rival for Disney. That had put Iger’s role on Apple’s board in doubt.On Tuesday — the same day Iger resigned from the board — Apple CEO Tim Cook said the company’s TV+ service would launch Nov. 1 for $4.99 a month, undercutting the upcoming Disney+ offering. The announcement dented Disney shares.Earlier this year, Iger revealed that he was careful to recuse himself at Apple board meetings whenever the topic came up. He added that streaming “has not been discussed all that much” by the Apple directors, because it was relatively small and nascent. “So far it’s been OK,” he said. “I’m in constant discussion about it.””It has been an extraordinary privilege to have served on the Apple board for eight years, and I have the utmost respect for Tim Cook, his team at Apple and for my fellow board members,” Iger said in an emailed statement.To contact the reporter on this story: Alistair Barr in San Francisco at firstname.lastname@example.orgTo contact the editors responsible for this story: Tom Giles at email@example.com, Mark MilianFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.