Apple trims AirPods production as sales lose steam

Apple is trimming its planned production of AirPods wireless earphones by 25 to 30 per cent this year as intensifying competition dents sales of the US tech company’s fastest-growing product line, people briefed on the matter told Nikkei Asia. Apple expects to make between 75m and 85m units in 2021, compared with a previous production forecast of 110m. The retail price of AirPods Pro on Tmall, one of the leading Chinese ecommerce platforms, is Rmb1,498 ($231), a 25 per cent discount to its original price tag of Rmb1,999.


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