Being primed to feel older propels people to contribute to the greater good, study finds

A study published in the Journal of Consumer Psychology uncovered a novel way to motivate people toward prosocial action. A series of studies found that increasing people’s subjective age motivates them to contribute more to the greater good of others. While charitable organizations often depend on donations from the public to continue their operations, garnering such support can be tricky. This is likely because people tend to be more inclined to help those who are close to them, rather than people they do not know. Study authors Jen H. Park and colleagues wanted to explore one factor that ma…

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HEDGE accordingly