In 1990, while working at Bain and Company on a strategic marketing and product development strategy for a global athletic shoe brand, Beth Cross and co-founder Pam Parker saw an opportunity to apply the principles of athletic shoe technology and sports marketing to the equestrian footwear market.
In 1993, the first Ariat riding boots entered the marketplace and the company rapidly developed new technologies and products to serve the needs of the world’s top equestrian athletes. Today, Ariat is the largest equestrian footwear and apparel brand in the world, with over 6,500 retail partner locations and a team of 500 employees located in offices in Northern California, the UK, China, Mexico and Japan. The company continues to lead the market in designing, developing and producing the most innovative footwear, apparel and denim for its loyal following around the world.
As a Northern California award winner, Beth is now eligible for consideration for the Entrepreneur Of The Year® 2018 National Awards, to be announced in November 2018. For additional details on all of the winners, please visit ey.com.
About Ariat International
Ariat International is the leader in developing innovative performance equestrian footwear and apparel. Featuring patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
SOURCE Ariat International, Inc.
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