Companies are dumping Trump brand in wake of Capitol insurrection. But can Chicago shed Trump Tower’s giant sign?

With the House having impeached President Donald Trump for a second time and corporate America distancing itself in the wake of the deadly Capitol insurrection, the Trump brand is taking a beating in the waning days of his presidency. Even as pressure mounts to remove the president’s name from his signature property in Chicago, the Trump International Hotel & Tower, the brand may be hard to shed, potentially looming over the city for years to come. Ald. Gilbert Villegas, Mayor Lori Lightfoot’s City Council floor leader, earlier this week said he plans to introduce an ordinance this month to re…

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HEDGE accordingly