COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

There is no doubt that the use of technology to support client engagement initiatives bringsboth opportunities and threats but this has been brought into sharp focus this year with theCOVID-19 pandemic.Q2 2020 hedge fund letters, conferences and moreThe crisis has brought to the fore the need for firms to enable flexibility in client engagement – the expectation that providers will communicate to clients on their terms, at their speed and frequency and on their preferred channels, is now a given. This is even more critical when clients are experiencing unparalleled anxiety from both market con…

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