Drake and Jake, Mountain Dew's millions and the Marvel Universe – which ads won the Super Bowl, and which fell flat

State Farm’s ‘Drake’ ad was one of the Twitter winners of the Super Bowl. State Farm Live sporting events are among the few remaining places where advertisers can ensure that no one fast forwards through their commercials which is why companies were willing to pay US$5.5 million for just 30 seconds of air time on Super Bowl Sunday. So who “won” the Super Bowl ad war? For the last two years, I have been using the Adam Brown Social Media Command Center at the University of Tennessee to understand how social media like Twitter and Facebook react to major events such as presidential debates, break…

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