Facebook inflated its advertising audiences: lawsuit

San Francisco (AFP) – Facebook inflated estimates about how many people would see targeted ads, but ignored the problem in order to generate more revenue, according to civil suit documents unveiled Thursday. The social networking giant has been facing a class action lawsuit since 2018. The plaintiffs claim that the platform’s managers knew that its so-called “Potential Reach” measure was misleading, but did not seek to rectify the situation so as not to lose revenue.  The California company derives the overwhelming majority of its revenue from the sale of targeted advertising. Prices vary acco…

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HEDGE accordingly