Facebook to test letting advertisers avoid topics

San Francisco (AFP) – Facebook on Friday said it is working on a way to let advertisers avoid having marketing messages appear in feeds alongside content they’d rather not be associated with. A small group of advertisers will soon start testing new “topic exclusion controls” being honed by the leading social network, according to a post. “These controls will help to address concerns advertisers have of their ads appearing in News Feed next to certain topics based on their brand suitability preferences,” Facebook said. The internet giant gave the example of a children’s toy company being given …

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