Ford's new COVID-19 ad urges football fans to 'hold the line' and 'sacrifice' for America

The ad campaign isn’t intended to preach or shame or scare. Instead, Ford Motor Company said, the #FinishStrong 30-second ad simply spotlights the importance of protecting fellow Americans during the coronavirus pandemic. It will run 20 times during college and pro football games over the first three days of January. Ford, one of many manufacturers hit hard when the country shut down in March for two months at the start of COVID-19, said it diverted approximately half the TV budget initially devoted to the 2021 F-150 pickup during that time period. It’s a multimillion-dollar spend. Ads for the…

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HEDGE accordingly