Here’s Apple’s Plan to Keep From Losing the World’s Fastest-Growing Smartphone Market

Here’s Apple’s Plan to Keep From Losing the World’s Fastest-Growing Smartphone Market

Off to one side is a forlorn display stand with the iPhone 6, 6s, and X, the latter sitting upside down. Despite a zero-interest payment plan and cash-back incentives, Apple Inc. is lucky if the iPhones account for 25 of the 1,000 smartphones the store sells each month, says manager Nagaraja B.C., who goes by one name. The iPhone SE, the cheapest Apple model, costs almost twice that.

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