HiFL 2021 to promote brand equity, deepen Nigeria’s collegiate sport

Organisers of the 2021 Higher Institution Football League (HiFL), are optimistic the football tournament will deepen collegiate sport and further promote the brand equity of the game. “The 2021 football games will commence in next month with the qualifying rounds. We have had a series of consultations with our partners, the Nigerian University Games Association (NUGA), sponsors and other relevant stakeholders across the board and we are glad to have come to a consensus that we can go ahead with the 2021 football season,” said Sola Fijabi, director, PACE Sports and Entertainment Marketing Ltd, …

Read More

HEDGE accordingly