How the New Normal Has Shaped Warranty Sales

Dealerscope’s collection of warranty executive comments this month center around each company’s strategies for 2021 in answer to the challenges and changing market dynamics presented by the ongoing pandemic. Respondents addressed the following: Dealerscope: In what major ways has the pandemic – which has influenced consumer behaviors and purchasing patterns as they relate to consumer technology products – influenced warranty sales at the CE and appliance dealers you do business with in 2021? What are you emphasizing in your offerings to dealers that they can use to effectively make the case fo…

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HEDGE accordingly