How to Pull Off a COVID-Era Music Festival

BEVERLY HILLS, Calif. — As the pandemic took hold and well-grooved music festivals canceled their mainstream events, Krista Selico saw an opening. She had been organizing the Helix Festival as an opportunity to give artists in the urban music community a chance to redefine the genre for themselves, as well as choose more racially diverse headliners. The industry’s destination festivals had excluded many diverse performers and types of music, she said, adding: “Urban music is so much more than what we hear on the radio.” Although the COVID crisis dealt a blow to entertainment events worldwide, …

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