Jay-Z & LVHM To Go Into Business Together Selling Ace of Spades Champagne

Last week, Jay-Z met virtually with Philippe Schaus, chief executive of LBHM Moët Hennessy Louis Vuitton. The pair discussed a mutually beneficial business opportunity. LVMH will acquire half of Jay-Z’s champagne brand, Armand de Brignac (or Ace of Spades). The deal gives the rapper organizational support and the power of distribution over global drinks “machine.” While LVMH gains having a black cultural leader at the company at a time where luxury goods lack the inclusion of people of color at the top of the industry. “We were always looking to grow this brand,” Jay-Z told The New York Times….

Read More

HEDGE accordingly