KDDI to offer cheapest large data mobile plan amid gov't pressure

KDDI Corp. has decided to charge 2,480 yen ($24) a month for 20-gigabyte data usage, the cheapest option among major Japanese wireless carriers, sources with knowledge of the plan said Tuesday, as they scramble to cut fees amid mounting government pressure. In an increasingly fierce competition to win over customers with cheaper options in the saturated domestic market, NTT Docomo Inc. and SoftBank Corp. have set their respective 20-gigabyte plans at 2,980 yen, or 500 yen higher than KDDI’s. KDDI, the operator of the “au” brand, is expected to announce the new plan on Wednesday, along with pri…

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HEDGE accordingly