Kuaishou: China's $160 bn livestreaming app for 'ordinary people'

On Lu Kaigang’s feed, sheets of tarp are transformed into haute couture as China’s mountainous backdrop becomes his catwalk, a 22-year-old villager sashaying to fame via a video-sharing app for the everyman — Kuaishou. Lu is one of hundreds of millions of users uploading short clips to the app, which propelled its parent company to a $5.4 billion initial public offering last week. But while its competitor Douyin — the Chinese version of TikTok — is famed for trendy and typically urban influencers, Kuaishou reaches a different demographic, lassoing in migrant workers and rural Chinese. Lu us…

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