Local competitors take up mantle following Nielsen’s departure | Daily FT

Major corporations rely on media monitoring in order to verify advertising and keep track of their media expenditure Earlier this year, The Nielsen Corporation or AC Nielsen, a global research firm decided to discontinue their services in the country due to the coronavirus pandemic leaving the door wide open to local research firms to move in and expand their client bases. Nielsen offered valuable insights into what consumers watch, listen to and buy; collecting data on consumer behaviour and confirming them through market information. Founded all the way back in 1923, Nielsen is a world leade…

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