Having previously won two stages of the Vuelta a España, Cort Nielsen was a marked man in the final kilometers of the race into Carcassone. His two rivals forced him to lead out the sprint. With just a hundred meters to go, Cort Nielsen unleashed a vicious kick that could not be matched. Known primarily as a puncheur and classics racer, Sunday’s win is the biggest victory of the 25-year-old’s career and bodes well for his future in the grand tours.
“We designed Advanced Performance optics to meet the demands of world-class athletes like Magnus and Dan,” said ROKA CEO and Co-founder Rob Canales. “We’re a newcomer, an underdog in the eyewear market. To come away with these two stage victories speaks volumes about the athletes who choose ROKA and the performance of our product. We couldn’t be more proud of their performances.”
Magnus Cort Nielsen joins Dan Martin, who also rode the SL-1x to a victory in Stage 6. The SL-1x features a patented GEKO™ fit and retention system, designed to handle an explosive effort like Cort’s powerful sprint Sunday, while being the lightest, and largest unobstructed view in the peloton. With an adjustable titanium core wire allowing for a custom fit, the SL-1x is perfect in a high speed Tour de France finish, where a rider can’t afford to stop to make any eyewear adjustments. Weighing just 21 – 29 grams, the Advanced Performance collection was painstakingly designed to shave every gram possible, a feature that was critical Sunday, where Cort Nielsen faced a sprint finish after a long ascent of the Pic de Nore.
ROKA started in a garage in Austin, Texas with humble beginnings and laser-beam focus. ROKA’s mission is to unlock human potential. To equip, empower, inspire and ignite. ROKA serves those who seek to redefine the standard, to push themselves to the limit – whatever and wherever that may be. Where there is an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, ROKA is all in.
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