March Madness is big business for the NCAA but not for its athletes. A Chicago student is helping former players cash in

CHICAGO — As head manager for the University of Michigan men’s basketball team, Jason Lansing has spent four years doing scut work — mopping up floors, unloading equipment and showing up for early morning rebounding duty. With Michigan ousted from the NCAA tourney Tuesday, Lansing, 22, a senior from Chicago set to graduate in May, will turn his attention to a potentially more lucrative role — helping former college players across multiple sports cash in by selling their game-worn gear online. The Players Trunk, an e-commerce website launched last summer by Lansing, two fellow managers and two …

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HEDGE accordingly