Nike, Adidas join brands feeling Chinese social media heat over Xinjiang

BEIJING (Reuters) – Nike and Adidas came under fire on Chinese social media on Thursday after Beijing’s propaganda offensive against Swedish fashion brand H&M sparked by the company’s expression of concern about labour conditions in Xinjiang. The sportswear companies were the latest to be caught up in a backlash prompted by a government call to stop foreign brands from tainting China’s name as internet users found statements they had made in the past on Xinjiang. Chinese state media had singled out H&M on Wednesday over a statement that was reported last year in which the Swedish retailer said…

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HEDGE accordingly