Nike anti-racism video goes viral, sparks controversy in Japan

A Nike Japan video highlighting bullying and racism in Japan has sparked furious backlash online, with many posting pledges to boycott the sportswear brand for painting the nation in a negative light. The two-minute video titled “The Future Isn’t Waiting” shows three young female mixed-heritage soccer players who overcome discrimination by building confidence on the field. The Japanese-language video released on the YouTube channel and Twitter account of the Japan affiliate of U.S. apparel giant Nike Inc. in late November has racked up over 10 million views and over 16 million views on the res…

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