Ninjas in Pyjamas unveils new logo, complete brand overaul

Esports organization Ninjas in Pyjamas announced a complete rebrand on January 25, replacing its longstanding black, gold, and white shuriken with a symbol that takes its shape from “ancient Japanese emblems and Katakana,” according to an official press release from the organization. In a statement on the rebrand, Ninjas in Pyjamas CEO Hicham Chahine stressed the importance of widening the organization’s ability to connect with its audience. “Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone ca…

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