Reduced capacity drives up Georgia-Florida ticket prices

Ticket prices on the secondary market for Saturday’s Georgia-Florida football game in Jacksonville are higher than in past years, a reflection of sharply reduced seating capacity amid the coronavirus pandemic.The average secondary-market list price for Georgia-Florida tickets early this week was $386, up 64% from an average of $236 for the 2019 game and the highest in at least five years, according to data provided by TicketIQ founder Jesse Lawrence. The get-in price, or lowest available price, was $124 early this week, up 15% from $108 for last year’s game.“Reduced capacity is a major factor,…

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HEDGE accordingly