Sri Lanka Tourism goes global on Nile TV to woo Mediterranean traveller | Daily FT

Sri Lanka Tourism, as one of its initiatives to promote the island destination on social media and virtual platforms, shared engaging content of its many attractions and resources turning the pandemic to an opportunity. As result of this effort, Sri Lanka Tourism was able to participate on a destination promotional program on Nile TV International, with the continuous effort and guidance of the Sri Lanka Embassy in Cairo, Egypt, to make this become a successful reality.The purpose of this collaboration was to encourage Mediterranean travellers to engage with ‘brand’ Sri Lanka virtually, and ha…

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